This is as American as it gets my friends…this month, we are sharing the details of one of our favorite brands, Toobydoo.
Founded in NYC in 2008, Toobydoo designs for babies, boys, and girls and focuses on their mission to be the world’s most inspiring brand for modern kids and their parents…they absolutely aim to please with their collection of trendy tot attire.
Toobydoo is all about the active kid and the fun of play. It’s about the philosopher Plato and Sartres’ famous quote “to be, is to do”.
They believe in carefree, easy-going kids as when Frank Sinatra was singing do-be-do-be-doo, as a reminder “to be”. Remember that kids are always asked what they want “to be” when they grow up, and not what they want “to do”. Yet, when we grow up, we seem to be much more focused on the doing than on the being.
Beautiful Design. Always Functional
Toobydoo’s overarching philosophy: imagination, ideas, form, function, innovation by design. Their designs are inspired by constructivist art and architecture. They also design most of their fabrics and believe color is everything. Softness, quality of fabric, and construction are key elements that distinguish their brand among others.
Toobydoo has been featured in major US media including People, Vogue, Parents Magazine, InStyle, and Mercedes Benz Fashion Week. In addition, celebrities are jumping on the Toobydoo bandwagon as well, including Matt Damon, Gisele Bundchen, Michelle Obama, Elton John, and others.
Our go-to favorites include the Boys Aqua Anchor Graphic Tee, the Girls Nautical Striped Dress, and the Baby Colorblock Jumpsuit.
This month, make sure to stock up on your Toobydoo gear…now featured at 20% off!