Brand Spotlight…Feather 4 Arrow
It’s May and we are bringing you a new Brand Spotlight, showcasing the fun, hipster brand that’s known as Feather 4 Arrow. A new collection for Sugar Bit, Feather 4 Arrow embodies all that reminds us of a fun, carefree, and relaxed childhood and their oh-so-soft tees are something special you’ll want to remember for the little ones you love.
What’s the story behind the company and how did you come up with the name Feather 4 Arrow?
I wanted to create a name that would be a good representation for both girls and boys since I started with the children’s line first. I thought Feathers and Arrows. I did a little word play on that and came up with Feather 4 Arrow like in the book “Like Water for Chocolate”.
What’s your favorite part about the fashion industry and what's been the most challenging aspect?
My favorite part of the fashion industry is the creative side. I love coming up with new and ideas and seeing them come to life. My least favorite part is finding out how to make it all happen. Sometimes this can be very challenging.
Where do you come up with the inspiration for your collections?
I get a lot of my inspiration from the southern California lifestyle. I try to create fun, beach inspired graphics with a little edge.
What are three things you cannot live without?
The three things I can’t live without is a surfboard...and now that I’m a new mom I guess my diaper bag and a stroller…lol.
To other entrepreneurs wanting to start their own business, what advice would you offer them?
You have to love what you do. I’ve put so many 16 plus hour days in with nothing in return and loved every minute of it. I eat, sleep and breathe Feather 4 Arrow. I think it takes that determination and hard work to have a successful business. However, I do make time for my family.
What’s up next for Feather 4 Arrow?
I have so many ideas that I want to do for the brand. We are excited to announce that starting this winter, which is our Holiday collection, we will have bottoms for boys and girls. We are also looking into adding some accessories and expanding into swim.
Interested in checking out the Feather 4 Arrow collection of tees for yourself? See them here.