Founded in New Zealand in 2007, Seedling began with an initial launch of activity kits that sparked hours of imaginative play. With toys, gifts, activity kits and party supplies sold in over 20 countries through all consumer channels, Seedling continues to expand globally. Our Mission is to create beautiful, innovative family lifestyle products. We are passionate about the importance of growing young imaginations and celebrating the parenting journey one moment at a time. At Seedling, we want to make that journey a little bit easier and a lot more fun. As for the future, the sky is the limit as we continue to design groundbreaking products and digital experiences you and your family will love.