First of all, we want to say a huge THANK YOU to everyone who took the time to help us out and complete our first questionnaire. The response was better than we ever could have imagined and it's because of wonderful customers, friends, and family like you and we can't be more thankful for your generosity and time. (and a big congrats to Molly and Lauren who were the lucky winners of the $25 gift cards)
With that, we wanted to share some of the insights and feedback we were given based on the survey. A few things stood out to us, among others, so we thought we would answer those up front:
1. Do you find the Sugar Bit website easy to navigate?
Most of you answered yes, which is what we were hoping to hear, though a few of you mentioned to us that you've used the mobile site and it's been a bit difficult to select/choose/browse. We then talked to our web developers and they were able to fix the hover issue, so after some more testing, it seems the issue has been resolved which should make it easier for you to shop via your mobile phone.
We also had some asking if they could search by size/occasion/etc. In the top right hand of the site, there is a search function and you can type this exact information to select by size and other variants. We also have a Brand Page that lets you view the collections we carry, as we know some of you are big supporters of select brands, so you can view our inventory that way as well.
In addition, we had a few mention that it's confusing that we have collections for Boys, Girls, and Babies. The reason we have it broken down this way is that some baby items are gender neutral. Our Boys and Girls collections are for 2-4 year olds, and then Babies covers newborn through 24 months. We will take note and try to make it easy to find exactly what you're looking for and will be making changes on the website as needs arise.
2. If you have yet to purchase with Sugar Bit, what has stopped you from ordering?
We had a number of respondents say our pricing was what had kept them from purchasing, and we wanted to make sure to address that, as we understand it's really important to everyone. We have worked tirelessly to try to find brands to fit ALL budgets. Some of our baby essentials start at $24 for a romper, which seems to be a modest price for an outfit from a children's boutique. Obviously we will never be able to offer the same prices as some of the larger, national retailers, but we hope to be able to sell to a wide variety of customers and offer unique gifts, occasion wear, and ensembles for vacation, parties, and outings, as well as everyday attire, too. In addition, we check our competitor's sites weekly to make sure we are offering you the best deals out there as we want you to be confident Sugar Bit is all about superior customer service and delivering the best of the best.
In addition, we invite EVERYONE to opt in to receive our newsletters (via the bottom right hand of our homepage) so you can be the first to know about upcoming sales, promotions, giveaways, and such to help maximize your investment. We routinely post on our Instagram and Facebook accounts as well, so be sure to check back often for amazing finds, last one offers, discount codes, and free shipping.
We also had a few of you mention you're starting to look for fall items for your little ones...stay tuned because over the next few weeks, we will start introducing our fall collections with you! We have some great outfits for fall holidays as well as the tried and true outfits that we all love to buy for the little ones. We promise to keep showing you sneak peaks as we are able and will have them on the site ASAP so you can stock up early!
3. What other online children's stores have you shopped with? What types of items are you most likely to purchase online for your babies/children?
We were SO happy to see that most all our respondents shop online for their children, in one way or another. This is great for us to hear so it lets us know that you are confident in shopping online and know that we aim to please! We received the full gamut of where you like to shop (from Zara to Boden to Gap to Zulily to Carters to Etsy and all others it seems) so you're savvy shoppers as well.
As for the types of items you like to buy online, most said they bought it all...everyday wear, occasion outfits (holidays/parties/family pictures), pajamas, and gifts were the #1 item everyone agreed that they love to find online.
Stay tuned...Part Two of our survey insights will be coming next week!!